Privacy Policy

Corporate Identity s.r.o. recorded in the Commercial Register kept by the Municipal Court of Prague, File No.: C 99931 (hereinafter referred to as “we”, “us”, “our”, the “Provider” or “Locoloader”) welcomes you (hereinafter referred to as “you” or the “User”) on our website (hereinafter referred to as the “Website“).

This Privacy Policy (hereinafter referred to as the “Policy” or “Privacy Policy”) describes the types of information we gather from people visiting our Website and/or using our Platform. Terms starting with a capital letter used in this Policy have the meaning defined in our Terms and Conditions of Use (hereinafter referred to as the “Terms”). By accessing the Website or Platform you agree to adhere to this Policy. If you do not agree to the terms of this Policy, please do not use the Website or Platform. Each time you use the Website or Platform, the current version of the Privacy Policy will apply.

General Principles

Locoloader may collect two types of information from Users: “Personal Data” and “Aggregate Information” (as defined below).

Personal Data

Processing personal data in a secure, fair, and transparent way is extremely important to us at Locoloader. We process personal data in accordance with the European Union’s General Data Protection Regulation (“GDPR”) and best industry standards. This Policy uses the following definitions regarding your personal data:

Locoloader collects some of personal data that is voluntarily provided when a User on our Website creates an account or logs into their account. Specifically, when you sign up for an account, we ask you for your email address, payment information. This information is used to assist us in helping you select the appropriate service package, to allow you to authenticate to the Website (Platform), to send you e-mail notifications, Locoloader’s newsletters or other marketing materials. Locoloader also collects and stores information about our user’s use of the Website and Platform.

Locoloader will process User’s personal data only to the extent strictly necessary for the purpose of using the Website and/or Platform in accordance with the Terms and this Policy and any further written instructions from the User that are mutually agreed upon in writing. Locoloader agrees that:

Upon your request or deletion of your user account, Locoloader will delete, destroy, or anonymize the personal data in accordance with our standard backup and retention Policy (no later than 60 days), unless we have terminated your account for violation of the Terms or in other cases foreseen by GDPR and applicable regulation in which we are not obliged to delete, destroy or anonymize your personal data.

The parties acknowledge that User may from time to time be in possession of personal data relating to Locoloader’s personnel. Locoloader warrants that it has provided all necessary notifications and obtained all necessary consents, authorizations, approvals and/or agreements as required under any applicable law in order to enable: (i) the disclosure of Locoloader’s personal data to User; and (ii) further processing of such Locoloader personal data by User.

User’s Obligations

By accepting this Policy, the User warrants that it has all necessary rights to provide to Locoloader the personal data for processing in connection with the provision of the services by Locoloader. To the extent required by applicable law, the User is responsible for ensuring that any data subject consents that may be necessary to this processing are obtained, and for ensuring that a record of such consents is maintained, including any consent to use personal data that is obtained from third parties. Should such consent be revoked by a data subject, the User is responsible for communicating the fact of such revocation to Locoloader, and Locoloader remains responsible for implementing any User instruction with respect to the further processing of that personal data, or, as may be in accordance with any of Locoloader’s legal obligations.

Aggregate Information

Locoloader may also collect aggregate information. Aggregate information is information about your activities on the Website and Platform that cannot be used to identify, locate, or contact you (such as frequency of visits to the Website, data entered when using the Website, Website pages most frequently accessed, browser type, etc.). Aggregate information is collected as you visit our Website (Platform) even if you do not enter any information. Generally, aggregate information is used in a collective manner, and no single person can be identified by that compiled information. Locoloader uses aggregate information to provide its Services, as well as to determine the use of our Website (Platform) and to monitor, audit and analyze information pertaining to our business metrics.

We may use aggregate information to improve the Website and Platform, to monitor traffic and general usage patterns, and for other general business purposes. We may disclose aggregate information to third parties for a variety of business reasons, including to potential investors so that they may better understand our user base, etc. Aggregate information will not include any personal information and we will not disclose any personal information except as expressly stated elsewhere in this Policy.


When you access our Website (Platform), we may collect information regarding your IP address for the purposes of administering the Website (Platform) and tracking Website (Platform) usage. However, your IP address may vary each time you visit or it may remain the same depending on the type of Internet connection you are using or the location from which you access the Website (Platform).

We may also collect information about the websites that directed you to our Website (Platform) after you clicked on a text or banner link or an ad from another website, or the day and time you visited our Website (Platform) and how long you spent on the Website (Platform). We aggregate such information to help us to compile reports as to trends and other behaviour about users visiting our Website. However, such information is anonymous and cannot be tied directly to you.

We may also use “cookies” and your personal information to enhance your experience on the Website and Platform and to provide you with personalized offers. A cookie is a small data file placed on your computer’s hard drive that contains information that allows us to track your activity on the Website (Platform). The cookie itself does not contain any personal information; however, if you provide us with any personal information the cookie may act as an identifier to tie your personal information to your IP address or computer. You may choose to delete cookies from your computer’s hard drive at any time or to disable cookies on your computer. If you delete cookies that relate to the Website, we may not be able to identify you upon your return to the Website. Additionally, if you disable your computer’s cookies, you may not be able to access certain features of the Website, Platform or Services that require that cookies be enabled.

The Website’s (Platform’s) cookies cannot be used to read data from your hard drive and cannot retrieve information from any other cookies created by other websites. Additionally, our cookies cannot be used as a virus, Trojan horse, worm, or any other malicious tool that could impair your use of your computer. Our cookies are used to help us better understand how you and other users use the Website (Platform) so we can continue to provide a better, more personalised user experience on the Website. We also share website usage information about our Website (Platform) with those interested in running targeted promotional campaigns on the Website. For this purpose, we and our advertisers track some of the pages that you visit on the Website through the use of pixel tags (also called clear gifs).

Security Pertaining to Your Information

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to collected information to Locoloader employees, service providers and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We use secure socket layer (“SSL”) technology to encrypt and protect the security of your personal information, including but not limited to your credit card number, when it is sent over the Internet.

Integrity of Your Data

Locoloader processes your information only for the purposes for which it was collected and in accordance with this Policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our Services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Children and Privacy

Our Website, Platform and Services is not directed to children and we will not request personally identifiable information from anyone who we know to be under the age of 18, unless we have obtained verifiable parental consent from a parent or legal guardian. If we become aware that a user under the age of 18 has registered with our Website, Platform or Services, provided personal information, and Locoloader has not obtained prior verifiable consent from a parent or legal guardian, we will immediately remove the user’s personal information from our files.

Links to Other Websites

The Website (Platform) may contain links to websites operated by other people or companies. Those websites may have their own privacy policy or no privacy policy at all. Locoloader does not have any responsibility for those websites, and we provide the links solely for the convenience of our visitors.

Business Transfers

In the event that Locoloader sells substantially all of its assets, or one of Locoloader’s business units is acquired, personal information of Users will likely be one of the transferred assets.

Corrections, Information Removal, Opt-out

If your e-mail or other personal information changes, you may update, correct or omit the relevant information by contacting Locoloader User service at or by updating your personal information on the Account settings page on the Website. If you prefer not to receive newsletters or other marketing e-mails from Locoloader, please let us know by clicking on the unsubscribe link within any newsletter or marketing e-mail you receive. If you prefer not to receive marketing mail via the mail carrier, please let us know by contacting User service at Please note that such requests may take up to ten (10) days to become effective.

Liability and Indemnity

Each party indemnifies the other and holds them harmless against all claims, actions, third party claims, losses, damages and expenses incurred by the indemnified party and arising directly or indirectly out of or in connection with a breach of this Policy.

Final Provisions

This Policy and any other contracts and legal relationships concluded by and between us (unless otherwise explicitly provided) shall be governed by the laws of the Czech Republic. Any disputes arising here from between us shall be resolved by the courts of general jurisdiction in the Czech Republic.

Should any of the provisions hereof be ascertained as invalid, ineffective or unenforceable, upon mutual agreement such a provision shall be replaced by a provision whose sense and purpose comes as closely as possible to the original provision. The invalidity, ineffectiveness or unenforceability of one provision shall not affect the validity and effectiveness of the remaining provisions hereof.

This Policy shall come into effect when published and shall continue until it is changed or terminated in accordance with the Terms and this Policy. We may change this Policy at any time and without prior notice, by posting the revised version of this Policy on our Website. Your continued use of the Website, Platform and/or Services indicates your consent to our collection of and use of your personal and aggregate information under the then current Policy. Termination or expiration of this Policy shall not discharge the parties from the confidentiality obligations herein.